Head-to-head · Updated October 2026
Lusha vs Apollo.io
Recruiters use both to solve the same problem — reaching candidates LinkedIn won't let you email — but they're differently shaped. Lusha is enrichment-pure: a credit-based extension and API for phones and emails. Apollo is a sales platform recruiters have adopted: a 200M+ contact database, enrichment, and a full outreach engine, with a famously generous free tier.
| Lusha | Apollo.io | |
|---|---|---|
| Core | Contact enrichment (extension, API) | Contact database + enrichment + sequences |
| Phone number quality | Strong, especially direct dials | Good, variable by segment |
| Outreach | None — pair with another tool | Built-in sequences and dialer |
| Free tier | 40 credits/month | Generous; many small teams never pay |
| Recruiting fit | Purpose-neutral, simple | Sales-shaped UX; recruiters adapt it |
| Pricing | Published credit plans from $37.45/mo (billed yearly) | Published per-user plans |
Lusha vs Apollo.io vs Noon at a glance
The same structured data we track for every tool in the directory, with Noon included as a fixed reference column — we add it to every comparison so the autonomous-agent model can be weighed against both tools here. Cost figures are our estimates; see the pricing benchmark for the basis.
| Lusha | Apollo.io | Noon | |
|---|---|---|---|
| Est. annual cost | $0–$4K | $0–$3K | $1K–$5K |
| Pricing model | Free plan with 40 credits/month; paid plans published from $37.45/month billed yearly (Starter, 4,800 credits/year), Pro $52.45, Premium $299.95. | Generous free tier; published per-user monthly plans. | One flat plan — unlimited sourcing, email enrichment, contacts, agents and seats, no per-seat or per-credit fees; free to start, paid plan quoted per team (no public dollar price); 10x ROI guarantee (vendor-stated). |
| Category | Contact data enrichment | Contact database + outreach (sales tool used by recruiters) | Autonomous AI sourcing agent |
| Best for | Recruiters who need phone numbers and emails on top of LinkedIn sourcing | Agencies doing business development plus recruiting outreach on a budget | Staffing agencies and lean teams that want sourcing done for them, not another database to search |
| AI-native | No | No | Yes |
| Free tier | Yes | Yes | No |
| Key integrations | LinkedIn (extension), Salesforce, HubSpot | Salesforce, HubSpot, Gmail | Greenhouse, Ashby, Lever |
For pure enrichment on top of an existing outreach stack, Lusha is cleaner and its direct-dial quality is the draw. For a budget agency doing both business development and candidate outreach, Apollo's bundle is unbeatable value even though its UX is sales-shaped. Data quality varies by geography and seniority in both — run a 100-contact head-to-head on your actual talent pool before committing.
Full reviews
Lusha review
Simple contact-finding with a free tier, popular with recruiters.
Apollo.io review
275M+ contact database with sequencing — a sales tool many recruiters adopt.
Noon review
An AI agent that sources, screens, and engages candidates end-to-end.